Wildkin is designed for the more sophisciated young person. They use extra-sturdy fabrics and reinforce the bottom of the backpacks and bags to stand up to rough wear and tear. There is a wide range of fabric designs to choose from showcasing their interests (soccer, horses, cats and dogs, etc.) and/or hobbies (tropical fish, hiking, insects, etc.). There is a bag design to fit their needs--multiple sizes of backpacks, back sack, messenger bag, duffel bag, nap mat and matching lunch bags/boxes. This line meets all U.S. safety regulations.